“25% OF BUYERS PRIORITIZE CONNECTIVITY OVER FEATURES SUCH AS ENGINE POWER AND FUEL EFFICIENCY”, MCKINSEY & COMPANY

Technological innovations and connectivity are key factors for the present and the future of the automobile industry. The aim of Connected Hub is to gather and to become the meeting point for the key players around the Connected Car.

Stimulo will be attending inspiring talks by leading figures in the industry, interactive workshops and unique networking opportunities. Topics such as cybersecurity, ownership of the vehicle, approach to the Internet of Things … “It is the opportunity to know what will happen in three or four years in the connected vehicle,” said Ugo Valenti, director of the Connected Hub.

The show will count for the first time with Tesla. the company from automaker  Elon Musk will  bring the future that the company imagines.

Together with Tesla, the traditional big brands: Seat, Toyota, Fiat, Ferrari, Mercedes Benz, Honda, Nissan, Renault, Mitsubishi …  In addition, there will be institutional actors and industry associations. “It is offered much more than ever,” analyzed José Miguel García, director of Automobile Barcelona.

The challenges will pivot around two major events. One is the Connected Hub, which will host conference cycles, with some seventy representatives from companies around the world. Luca de Meo (Seat), Andreu Veà (ambassador of the EC digital agenda in Spain) or Juan Ignacio Zoido (Interior Minister) will be some of the voices that will be heard. The other great pivot of innovation in the Automobile will be Connected Street; The nexus between brands and visitors, where the firms will offer their latest news to drivers. “This is where innovations will be tested,” said Zapatero. It is about putting cutting-edge technologies within the user’s reach.

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