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Archive for July, 2010

AMICA: taking advantatge of diversification

Client: Amica
Country: China
Sector: Promotional Gift
Year execution: 2007

Strategy>>> What could we do with our resources?
This was the question that Mr. Victor Lin, manager of AMICA company ask to us in the way to find new opportunities for his company to grow up in other sectors. Acording to him we can control the distribution channel, all the productive infrastructure in China, with injectors,  double injection
processes, materials like elastomer plastic, and of course, the advantages of Chinese giant: the low cost labor. The firm AMICA until now had been virtually focus entirely to the production of lighters and accessories for the smoker, but their growth potential was limited, and risk inherent in the dependence of a few powerful clients. Their needs were obvious: what products could we develop according our skills to explore and reach other sectors?
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Emergency Evacuation Chair

Client: Promeba
Country: Spain
Sector: Health Assistance
Year of execution: 2006


Strategy >>>
Market opportunity
Promeba Company raises us to develop a new emergency evacuation chair. They are chairs that the law obliges to place in ambulances, and are used to evacuate patients from building without elevator. Read the rest of this entry »

No sanitization water-coolers

Client: Picsa
Country: Spain
Sector: Water
Year of execution: 2006


Strategy > > > Challenge: questioning the cooler market!
Juan Ramón, commercial director of PICSA, came to the meeting with an experimental prototype of a new system to cool water inside the bottle. Looking carefully, set us the following challenge: “we have patented the system, but we need help to transform the idea into a product!”

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STIMULO opens an office in Guangzhou, China

Stimulo takes a step forward in its internationalization process by opening an office in the golden financial district of Guangzhou Read the rest of this entry »