02 Conceptualisation
How many solutions can be found to solve a problem?
And how can I make sure to choose the one which best fits in our project requirements?
Yes, we generate lots of ideas, it is one of our business must-have. But creativity is not just a matter of inspiration. It is a process which must be managed efficiently to get results. We make a creative focus in solving your project challenges, finding solutions which are able to make your products DESIRABLE for your target. Once the concept is clear, our team gets down to business to turn the concept into a finished product.
Bad news for your competitors…
2.1 CreoLAB
Creative Research
Lateral Thinking Technics
2D design
Concept Boards
Storytelling
Concepts presentation
2.2 Enrichment
Creative meeting inside the company
Users Reaction Tests
Development Plan
Short-Mid-Long term
2.3 URT: User’s Reaction Test
Consumers evaluation
Product value
Purchasing intention
What do I get?
> A rich range of valuable ideas, potentially able to cause an impact in the market.
> A product concept which fits in your business strategy, and featuring atrributes which are atractive to your target.
> Your target purchase intent to select the most valuable ideas.
“Using stimulo’s CREOLAB, we got a huge amount of outstanding ideas. Today, those concepts are part of our product catalogue.”
Victor Lin, General Manager, AMICA
Take a look to AMICA’s case study >>>
Facebook
Linkedin
Flickr