01 Strategy

It is impossible to find a solution if we don’t know what’s the problem. There’s a need of a previous analisys before any project to find out 3 key points:

1. Which are your client needs.
2. What our competitors are offering to them.
3. What are WE going to offer.

From this point, the investigation can become as deep or as simple as you consider necessary. But the result is allways the same: We need to find out what’s our target and focus on it.

1.1 Product Diagnosis

Competitors Benchmarking
Global Trends
Target: Segmentation and Positioning
Innovation Opportunities
Short-Term and Mid-Term Strategy.
Key Factors of Success
Strategic Briefing

1.2 Brand Building

Internal Research
External Research
Benchmarking of direct competitors
Positioning Maps
Business strategy
Brand Strategy
Target Audience / Countries
Brand Values
Key Features and Benefits
Brand Proposition in one single slogan