Archive for the ‘Promotional gift’ Category

Client: Amica
Country: China
Sector: Promotional Gift
Year execution: 2007

Strategy>>> What could we do with our resources?
This was the question that Mr. Victor Lin, manager of AMICA company ask to us in the way to find new opportunities for his company to grow up in other sectors. Acording to him we can control the distribution channel, all the productive infrastructure in China, with injectors,  double injection processes, materials like elastomer plastic, and of course, the advantages of Chinese giant: the low cost labor. The firm AMICA until now had been virtually focus entirely to the production of lighters and accessories for the smoker, but their growth potential was limited, and risk inherent in the dependence of a few powerful clients. Their needs were obvious: what products could we develop according our skills to explore and reach other sectors?
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Client: Actigift per BIC
Country: Taiwan / France
Field: Promotion
Execution Year: 2004

Strategy>>> Seducing a new market segment
When Amica’s CEO Mr. Victor Lin told usof his new challenge, he was pretty clear: We need to create a new product able to satisfy a new segment, which should be quality and more demanding. MiniBic lighter needed to get dressed with a new case, and must add more value to the classic item.

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