Archive for the ‘Water’ Category

Client: Picsa
Country: Spain
Sector: Water
Year of execution: 2006

Strategy > > > Challenge: questioning the cooler market!
Juan Ramón, commercial director of PICSA, came to the meeting with an experimental prototype of a new system to cool water inside the bottle. Looking carefully, set us the following challenge: “we have patented the system, but we need help to transform the idea into a product!”

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