BATHCO | NATURAL SERIES | 2012

Pioneering Combination

Achieving leadership through materials innovation

In order to achieve differentiation in the bathroom sector, Bathco and Stimulo partnered to develop a unique series of bicoloured marble pieces.

Share on FacebookTweet about this on TwitterShare on LinkedIn

Bathco is a Spanish company with more than 30 years’ experience in the sanitary ware business. In a highly competitive market where there is little innovation and differentiation, Bathco and Stimulo found an opportunity to innovate thanks to the combination of natural marble blocks of different colours. By putting together the last technology and handcrafted work, we achieved excellent matt polished finishes, giving this
metamorphic stone a premium quality touch. In addition to this, we used teak wood to give the series a nobler look. The result is a full range of minimal and elegant washbasins, furniture sets, shower trays and bathtubs. Given the premium quality of these marble and stone pieces, Bathco and Stimulo decided to create a sub brand, Natural Series, to effectively communicate this high-end positioning.

RESULTS

BRAND BUILDING

Natural Series helped positioning Bathco as an innovative & design-oriented company.

MARKET IMPACT

Natural Series is having a great recognition in the market.

INNOVATION

Pioneer in combining different marbles in a single piece.